Wolf One Digital breaks down SEO (Search Engine Optimization) into two categories (Local vs. National).
Local SEO focuses on optimizing a business’s online presence to attract customers from specific geographic locations. It involves strategies like optimizing Google My Business listings, local keyword targeting, and gathering positive reviews. Local SEO is crucial for businesses that operate in defined areas, such as restaurants, retail stores, and service providers. It helps improve visibility in local search results and map listings, making it easier for nearby customers to find and visit the business.
National SEO, on the other hand, aims at a broader audience, targeting customers across an entire country. It involves comprehensive keyword research, high-quality content creation, and robust backlink strategies to compete in nationwide search rankings. National SEO is essential for businesses that sell products or services on a larger scale, like e-commerce sites or franchises. It focuses on building brand authority and visibility in the national search landscape, driving traffic and conversions from a wider geographic area.